{"title":"Face Serums","description":"\u003cp\u003eExplore face serums for hydration, brightening, and targeted skincare from brands including Minimalist, Plum, Foxtale, Pilgrim, and Dot \u0026amp; Key.\u003c\/p\u003e","products":[{"product_id":"minimalist-niacinamide-10-face-serum-30ml","title":"Minimalist Niacinamide 10% face serum 30ml","description":"\u003cp\u003eThis Minimalist Niacinamide 10% face serum is an expertly formulated solution for improving skin texture and reducing the appearance of pores. With a potent concentration of 10% niacinamide, it offers scientifically proven benefits such as brightening and balancing skin tone, promoting collagen production, and reducing the appearance of fine lines and wrinkles. Trust in this professional-grade serum for a flawless and radiant complexion.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":47141636964594,"sku":null,"price":503.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/MinimalistNiacinamide10_faceserum30ml.png?v=1752557561"},{"product_id":"minimalist-salicylic-acid-02-face-serum-30ml","title":"Minimalist Salicylic Acid 02% Face Serum 30ml","description":"\u003cp\u003eExpertly formulated with 2% salicylic acid, this 30ml serum effectively exfoliates and unclogs pores, reducing acne and blackheads. Say goodbye to blemishes and hello to clearer, smoother skin. Safe for daily use and gentle on all skin types.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":47141636997362,"sku":null,"price":461.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/MinimalistSalicylicAcid02_FaceSerum30ml.png?v=1752557951"},{"product_id":"minimalist-multi-peptides-10-face-serum-30ml","title":"Minimalist Multi-Peptides 10% Face Serum 30ml","description":"\u003cp\u003eImprove your skin's health and appearance with our Minimalist Multi-Peptides 10% Face Serum. Formulated with 10% multi-peptides, this serum works to improve skin texture and reduce the appearance of fine lines and wrinkles. Achieve a more youthful complexion with this professional-grade formula.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":47141637030130,"sku":null,"price":587.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/MinimalistMulti-Peptides10_FaceSerum30ml.png?v=1752557452"},{"product_id":"minimalist-retinol-0-3-face-serum-30ml","title":"Minimalist Retinol 0.3% Face Serum 30ml","description":"\u003cp\u003eDiscover the power of Minimalist Retinol 0.3% Face Serum. This 30ml serum contains a potent 0.3% concentration of retinol, a scientifically-proven ingredient for reducing fine lines, wrinkles, and improving skin texture. Achieve a more youthful and radiant complexion with Minimalist Retinol 0.3% Face Serum.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":47141637062898,"sku":null,"price":503.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/MinimalistRetinol0.3_FaceSerum30ml.png?v=1752557816"},{"product_id":"minimalist-alpha-arbutin-02-face-serum-30ml","title":"Minimalist Alpha Arbutin 02% Face Serum 30ml","description":"\u003cp\u003eThis professional-grade serum utilizes a high concentration of Alpha Arbutin (2%) to effectively lighten dark spots and reduce hyperpigmentation. With regular use, skin becomes brighter, more even, and visibly rejuvenated. Experience the power of pure, science-backed ingredients with Minimalist Alpha Arbutin 02% Face Serum.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":47141637390578,"sku":null,"price":461.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/MinimalistAlphaArbutin02_FaceSerum30ml.png?v=1752556593"},{"product_id":"minimalist-tranexamic-03-face-serum-30ml","title":"Minimalist Tranexamic 03% Face Serum 30ml","description":"\u003cp\u003eThis face serum contains Tranexamic Acid at 3%, a clinically proven ingredient that helps reduce the appearance of hyperpigmentation. Lightweight and non-greasy, it brightens and evens out skin tone, leaving your complexion looking radiant and refreshed. Suitable for all skin types.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":47141637423346,"sku":null,"price":545.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/MinimalistTranexamic03_FaceSerum30ml.png?v=1752558166"},{"product_id":"minimalist-vitamin-c-10-face-serum-30ml","title":"Minimalist Vitamin C 10% Face Serum 30ml","description":"\u003cp\u003eExpertly formulated with a potent 10% concentration of Vitamin C, the Minimalist Vitamin C Face Serum effectively brightens, firms, and rejuvenates skin. Reduce the appearance of fine lines and wrinkles while improving overall skin texture and tone. Reveal a radiant, youthful complexion with this lightweight and non-greasy serum.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":47141637751026,"sku":null,"price":587.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/MinimalistVitaminC10_FaceSerum30ml.png?v=1752558298"},{"product_id":"minimalist-hyaluronic-pga-02-face-serum-30ml","title":"Minimalist Hyaluronic + PGA 02% Face Serum 30ml","description":"\u003cp\u003eThis minimalist serum contains 02% PGA and Hyaluronic acid to hydrate and plump the skin, reducing fine lines and wrinkles. Improve skin elasticity and firmness with this professional-grade product.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":47141637783794,"sku":null,"price":503.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/MINIMALISTHYALURONICACID_PGA2_FACESERUM30ML_9afb05e2-6c17-41aa-99f7-7721590f53d3.png?v=1752557205"},{"product_id":"minimalist-niacinamide-05-face-serum-30ml","title":"Minimalist Niacinamide 05% Face Serum 30ml","description":"\u003cp\u003eThis 30ml face serum contains a gentle yet effective 0.5% concentration of niacinamide. With its minimalistic formula, it helps to reduce the appearance of pores, uneven skin tone, and blemishes. Clinically tested, it is suitable for all skin types and provides noticeable results.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":47141637816562,"sku":null,"price":503.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/MinimalistNiacinamide05_FaceSerum30ml.png?v=1752554760"},{"product_id":"minimalist-retinol-0-6-face-serum-30ml","title":"MINIMALIST RETINOL 0.6% FACE SERUM 30ML","description":"\u003cp\u003eHarness the power of retinol with this precisely formulated 0.6% face serum designed for progressive skin renewal. This lightweight formula delivers stabilized retinol to address fine lines, uneven texture, and dullness while minimizing irritation through careful concentration. Ideal for those introducing retinol into their routine or seeking a gentler alternative to higher strengths. The 30ml bottle provides sustained use, allowing your skin to build tolerance gradually. Apply sparingly to clean, dry skin, preferably at night, and always pair with SPF during daytime. Results emerge over weeks as cellular turnover accelerates and skin clarity improves.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":47479854072050,"sku":null,"price":545.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/MINIMALISTRETINOL0.6_FACESERUM30ML.png?v=1752554937"},{"product_id":"5-vitamin-c-daily-face-serum-30ml","title":"The derma co. 5% Vitamin C Daily face serum 30ml","description":"\u003cp\u003e5% Vitamin C Daily face serum 30ml\u003c\/p\u003e","brand":"The DermCO","offers":[{"title":"Default Title","offer_id":47479863869682,"sku":null,"price":521.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/Daily_Face_Serum.jpg?v=1747303510"},{"product_id":"pilgrim-vitamin-c-face-serum-30ml","title":"PILGRIM VITAMIN C FACE SERUM-30ML","description":"\u003cp\u003e\u003cspan\u003e10% Vitamin C serum clinically proven to deliver glowing, brighter skin in 5 days now with a Triple Glow formula of 5% Niacinamide, Glutathione \u0026amp; Australian Kakadu Plum.\u003c\/span\u003e\u003c\/p\u003e","brand":"PILGRIM","offers":[{"title":"Default Title","offer_id":48960226918642,"sku":null,"price":567.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_cd90a395-adca-4a55-aaef-5f81a2382f80_2.webp?v=1775071317"},{"product_id":"pilgrim-10-niacinamide-face-serum-30ml","title":"PILGRIM 10% NIACINAMIDE FACE SERUM-30ML","description":"\u003cp\u003e\u003cspan\u003e10% Niacinamide (Vitamin B3) combined with 1% Zinc PCA work to fade acne marks and dark spots.\u003c\/span\u003e\u003c\/p\u003e","brand":"PILGRIM","offers":[{"title":"Default Title","offer_id":48960962461938,"sku":null,"price":571.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/71lDO1FyW7L._SL1500.jpg?v=1784960872"},{"product_id":"foxtale-brightening-vitamin-c-face-serum-30ml","title":"Foxtale Brightening Vitamin C Face Serum-30ml","description":"\u003cp\u003e\u003cspan\u003eThis brightening serum with 15% L-Ascorbic Acid, the purest form of Vitamin C, and Vitamin E delivers visible glow in just 5 days. It goes 4x deeper to fade dark spots, reduce pigmentation, even skin tone, and boost radiance — faster than regular Vitamin C serums. Lightweight, rich in emollients, and suitable for all skin types, it gives 5 glowing benefits in 5 weeks. \u003c\/span\u003e\u003c\/p\u003e","brand":"Foxtale","offers":[{"title":"Default Title","offer_id":48982290301170,"sku":null,"price":541.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/Vitamin_C_new-01.webp?v=1775128448"},{"product_id":"12-niacinamide-clarifying-serum-30ml","title":"Foxtale 12% Niacinamide Clarifying Serum-30ml","description":"\u003cp\u003e\u003cspan\u003eClinically proven to reduce oil, acne \u0026amp; dark spots in 14 days*, this is India’s 1st Niacinamide Serum that targets the acne cycle in 3 ways at once. 12% Niacinamide regulates excess oil and fades blemishes, while Azelaic acid helps calm active acne, fight acne-causing bacteria \u0026amp; reduce redness. Together, they form the Advanced Acne Correction System that prevents acne at every stage. \u003c\/span\u003e\u003c\/p\u003e","brand":"Foxtale","offers":[{"title":"Default Title","offer_id":48982357410034,"sku":null,"price":541.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/NS-12-01_1.webp?v=1775130745"},{"product_id":"foxtale-aha-bha-exfoliating-serum-30ml","title":"Foxtale AHA BHA Exfoliating Serum-30ml","description":"\u003cp\u003e\u003cspan class=\"a-list-item\"\u003eFormulated for clearer, brighter skin: This serum gives even skin with Glycolic Acid by exfoliating gently, 2% w\/w Salicylic Acid that goes deeper to cleanse your pores and keep acne at bay, and Niacinamide to treat marks. It shrinks pore size and gives you a spectacular glow while being gentle on the skin.\u003c\/span\u003e\u003c\/p\u003e","brand":"Foxtale","offers":[{"title":"Default Title","offer_id":48983396974834,"sku":null,"price":457.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/30-2-salicylic-acid-aha-bha-serum-with-niacinamide-for-acne-original-imahahgvrqhnfmqe.webp?v=1775131382"},{"product_id":"foxtale-5-niacinamide-face-serum-30ml","title":"Foxtale 5% Niacinamide Face Serum-30ml","description":"\u003cp\u003e\u003cspan class=\"a-list-item\"\u003eGEL-CREAM BASED FORMULA : Most water-based Niacinamide face Serums start showing results over a period of time. But our Niacinamide face Serum uses a cream-based formula that instantly makes your skin bright. It’s lightweight and doesn’t make your skin feel oily too.It is one of the best niscinamide serum for glowing skin and oil free radiance.\u003c\/span\u003e\u003c\/p\u003e","brand":"Foxtale","offers":[{"title":"Default Title","offer_id":48984263131378,"sku":null,"price":457.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/41rKDtGeI1L.jpg?v=1775133275"},{"product_id":"foxtale-hydrating-serum-30ml","title":"Foxtale Hydrating Serum-30ml","description":"\u003cp\u003e\u003cspan class=\"a-list-item\"\u003eDEEP HYDRATION WITH HYALURONIC ACID: Daily Hydrating Serum fights all signs of dehydration to give plumper, tighter, and brighter skin with a visible reduction in fine lines and wrinkles. 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