{"title":"आव्यूह","description":"\u003cdiv class=\"\"\u003e\n\u003csection dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-(--header-height)\"\u003e\u003c\/section\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp\u003eDiscover premium Matrix hair care products including shampoos, conditioners, hair masks, serums, and professional hair colors for salon-like results at home. \u003c\/p\u003e\n\u003cp\u003eMatrix professional color range includes Permanent Hair Color for long-lasting, 100% grey coverage, Demi-Permanent Color for ammonia-free tone-on-tone enhancement, and Toners \u0026amp; Lighteners for precise color correction \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","products":[{"product_id":"matrix-biolage-smoothproof-deep-smoothing-professional-6-in-1-hair-serum-for-frizzy-hair-100ml","title":"मैट्रिक्स बायोलेज स्मूथप्रूफ डीप स्मूथिंग प्रोफेशनल 6 इन 1 हेयर सीरम घुंघराले बालों के लिए (100 एमएल)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatrix Biolage Smoothproof Deep Smoothing Professional 6-in-1 Hair Serum is specially designed for \u003c\/span\u003e\u003cspan\u003efrizzy, dry, and unmanageable hair\u003c\/span\u003e\u003cspan\u003e. Inspired by the water-resistant properties of camellia and enriched with \u003c\/span\u003e\u003cspan\u003eavocado and grape seed oils\u003c\/span\u003e\u003cspan\u003e, this lightweight serum helps seal moisture into the hair while keeping humidity out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe advanced 6-in-1 formula targets multiple hair concerns in one step offering \u003c\/span\u003e\u003cspan\u003efrizz control, smoothness, nourishment, detangling, shine, and humidity protection\u003c\/span\u003e\u003cspan\u003e. Its non-sticky texture makes it suitable for daily use, whether you're styling your hair or just need a quick fix for flyaways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnlike heavy oils, this serum works by creating a smooth protective layer over the hair strands, leaving your hair \u003c\/span\u003e\u003cspan\u003esoft, glossy, and easy to manage without feeling greasy\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePerfect for both salon professionals and everyday users, it delivers \u003c\/span\u003e\u003cspan\u003einstant visible results\u003c\/span\u003e\u003cspan\u003e while improving overall hair texture over time. It works well on all hair types, especially those struggling with dryness, roughness, or humidity-induced frizz.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":45351742013682,"sku":null,"price":346.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_6_a47d2769-0efd-43ae-9a14-4583d5f42d03.jpg?v=1752145783"},{"product_id":"matrix-opti-care-professional-ultra-smoothing-shampoo-200ml_415","title":"मैट्रिक्स ऑप्टि केयर प्रोफेशनल अल्ट्रा स्मूथिंग शैम्पू (200 एमएल)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatrix Mega Smooth Shampoo (Amino Acid + Shea Butter) 200ml is designed for people struggling with dry, frizzy, coarse, or difficult-to-manage hair. Its professional cleansing formula removes dirt, excess oil, and impurities while helping preserve the moisture required for softer-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe formula is enriched with amino acids and shea butter, two ingredients selected to improve smoothness and reduce the rough appearance associated with dehydrated hair. Amino acids help support the hair fibre and improve manageability, while shea butter nourishes the hair and helps prevent visible frizz formation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnlike harsh cleansing shampoos that may leave dry hair feeling tangled, Matrix Mega Smooth Shampoo creates a smoother foundation for styling. It helps reduce flyaways, improves softness, and leaves hair looking shinier and more polished after washing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe shampoo is especially useful for people whose hair becomes frizzy during humid or rainy weather. When used as part of the complete Matrix Mega Smooth haircare routine, it helps keep hair smoother and more manageable for up to four days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIts anti-frizz properties make it suitable for several hair textures, including curly, wavy, coarse, and rebellious hair. It can be incorporated into a regular haircare routine and paired with the Matrix Mega Smooth Conditioner and serum for enhanced moisture, smoothness, and humidity protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhether you experience daily flyaways, rough lengths, or hair that becomes difficult to style after washing, Matrix Mega Smooth Shampoo offers professional care in a convenient 200ml bottle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":45351743324402,"sku":null,"price":327.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/shampoo1.jpg?v=1768220608"},{"product_id":"matrix-opti-care-professional-ultra-smoothing-shampoo-350ml","title":"मैट्रिक्स ऑप्टि केयर प्रोफेशनल अल्ट्रा स्मूथिंग शैम्पू (350 एमएल)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatrix Mega Smooth Amino Acid + Shea Butter Shampoo (350ml) is a professional anti-frizz shampoo that cleanses hair while controlling frizz for up to 4 days. Its shea butter and amino acid blend smooths the hair cuticle, so hair looks visibly shinier and feels softer to the touch after every wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRegular shampoos can leave dry or curly hair rough and difficult to manage. Matrix Mega Smooth is built specifically to solve that problem. It combines nourishing shea butter with amino acids that bond to the hair fibre, smoothing down the outer cuticle layer. This is what gives hair its \"5x smoother\" feel compared to a shampoo without conditioning agents; frizz is controlled at the source rather than just masked with silicone shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis shampoo suits anyone dealing with dry, damaged, curly, coarse, or generally unmanageable hair, especially in humid climates where frizz tends to creep back within hours of a wash. It also works well as a maintenance shampoo for hair that has been through keratin, smoothing, or straightening treatments, since it's formulated to be color-safe and won't strip the treatment prematurely.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor the best results, this shampoo is meant to be step one of a system. Following it with the matching Matrix Mega Smooth Conditioner and a leave-in serum for extra humidity protection extends the frizz-free effect closer to the full 4 days the range promises. Used on its own, it still cleanses effectively and leaves hair noticeably smoother than before, but pairing it with the conditioner gives the most consistent, salon-like finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn short, this is a salon-grade shampoo made for people who want manageable, shiny, frizz-free hair without an extensive routine, just consistent results wash after wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":45351744045298,"sku":null,"price":544.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/350ml.jpg?v=1768220825"},{"product_id":"matrix-opti-care-smooth-straight-split-end-serum-shea-butter-100ml","title":"मैट्रिक्स ऑप्टि केयर स्मूथ स्ट्रेट स्प्लिट एंड सीरम शिया बटर (100 एमएल)","description":"\u003cp\u003e\u003cspan\u003eDiscover our No.1 professional home care range Matrix Mega Smooth . The serum has a light, non-greasy formula that smoothes frizz and protects against split end damage to leave hair silky smooth with a reflective shine.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":45351744110834,"sku":null,"price":531.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/serum2.avif?v=1768239165"},{"product_id":"matrix-socolor-1-0-1nn-intense-black","title":"मैट्रिक्स सोकोलर 1.0 1Nn (तीव्र काला)","description":"\u003cp\u003eMatrix Socolor 1.0 1Nn delivers professional-grade color with intense, true black pigmentation. This 90g formula is engineered for consistent, fade-resistant results across all hair types. The advanced color technology ensures optimal deposit and longevity, making it ideal for achieving bold, dimensional black tones. Perfect for colorists seeking reliable, salon-quality performance with superior coverage and shine.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":45351745323250,"sku":null,"price":402.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/3_1_8fba9db4-a866-472b-885f-f9a5c7d480e8.jpg?v=1752747023"},{"product_id":"matrix-socolor-12-12n-super-light-blonde","title":"मैट्रिक्स सोकोलर 12 12N (सुपर लाइट ब्लोंड)","description":"\u003cp\u003eMatrix Socolor 12 12N delivers professional-grade blonde color with exceptional clarity and shine. This super light blonde shade offers versatile coverage for highlighting, balayage, and full-color applications. The advanced formula provides consistent, predictable results with excellent gray coverage and dimensional depth. Ideal for stylists seeking reliable performance and clients desiring luminous, multidimensional blonde tones. 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Its ammonia-free technology ensures a more comfortable coloring experience, making it ideal for users with sensitive scalps or those who prefer gentler formulations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe shade \u003c\/span\u003e\u003cspan\u003e4.0 (Dark Brown)\u003c\/span\u003e\u003cspan\u003e offers deep, natural-looking color results with excellent grey coverage. It blends seamlessly into the hair, giving a uniform and vibrant finish without harsh chemical effects. The advanced formulation helps maintain the natural integrity of the hair while enhancing shine and smoothness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePerfect for both salon professionals and at-home users, this hair color provides predictable, consistent results with every application. Its creamy texture ensures easy mixing and even application, reducing patchiness and delivering salon-like results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhether you're covering greys, refreshing your existing shade, or switching to a natural dark brown tone, Matrix Wonder Color 4.0 ensures reliable performance with a healthier coloring approach.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47453533602034,"sku":null,"price":412.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_69.jpg?v=1752215564"},{"product_id":"matrix-wonder-color-ammonia-free-5-25-violet-mahogany-light-brown_330","title":"Matrix Wonder Color Ammonia Free 5.25 (Violet Mahogany Light Brown)_390 90g","description":"\u003cp\u003eMatrix Wonder Color Ammonia Free 5.25 delivers professional-grade hair coloring with a sophisticated violet mahogany light brown shade. This 90g formula is crafted without ammonia, making it gentler on hair while maintaining vibrant, long-lasting color results. The 5.25 level provides excellent coverage for medium brown bases, blending warm mahogany undertones with cool violet reflections for a multidimensional finish. Ideal for stylists and color enthusiasts seeking ammonia-free alternatives without compromising quality or performance. Perfect for creating rich, dimensional tones with minimal damage.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47453533634802,"sku":null,"price":408.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_2_5a6e815f-2a18-4b10-89df-bb23661ce5b5.jpg?v=1752745860"},{"product_id":"matrix-wonder-color-ammonia-free-5n-light-brown","title":"Matrix Wonder Color Ammonia Free 5N (Light Brown) 90ml","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatrix Wonder Color Ammonia Free 5N (Light Brown) is designed for those who want beautiful, natural hair color without compromising hair health. Its ammonia-free formula ensures a gentler coloring experience, making it suitable for regular use while minimizing dryness and irritation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 5N Light Brown shade offers a balanced, neutral tone that complements a wide range of skin tones, giving hair a soft, natural finish. Whether you’re covering grays or refreshing your existing color, this formula provides even coverage and long-lasting results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTrusted by professionals, Matrix Wonder Color works seamlessly with developers to activate rich pigments while maintaining the hair’s natural texture and shine. It’s an ideal choice for both salon professionals and individuals looking for reliable, salon-quality results at home.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47453533667570,"sku":null,"price":412.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_70.jpg?v=1752215728"},{"product_id":"matrix-opti-care-ultra-smoothing-masque-shea-butter-490gm","title":"Matrix Mega Smooth silk protein + shea butter masque  500Gm","description":"\u003cp\u003eThe Matrix Opti Care Ultra Smoothing Masque with Shea Butter (490Gm) is a professional-grade hair treatment designed to nourish and smooth hair. With its unique blend of ingredients, including shea butter, this masque provides deep hydration and helps to reduce frizz and enhance shine. Transform your hair with this luxurious masque.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479161061618,"sku":"","price":892.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/megasmooth.webp?v=1768220030"},{"product_id":"matrix-bio-adv-fibrestrong-conditioner-196gm","title":"MATRIX BIO ADV Fiberstrong CONDITIONER 196GM","description":"\u003cp\u003eMATRIX BIO ADV Fiberstrong Conditioner strengthens and revitalizes damaged or weakened hair with advanced bio-technology. This 196gm formula penetrates deep into the hair shaft, restoring elasticity and resilience while reducing breakage. Enriched with fiber-strengthening actives, it leaves your hair noticeably smoother, shinier, and more manageable. Ideal for those seeking professional-grade conditioning that addresses structural hair damage and promotes long-term hair health.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479847780594,"sku":null,"price":559.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_2_b6485efb-8375-4062-a55e-52c218ad4676.jpg?v=1752841644"},{"product_id":"matrix-bio-adv-fibrestrong-conditioner-98gmd","title":"MATRIX BIO ADV Fiberstrong CONDITIONER 98GM","description":"\u003cp\u003eMATRIX BIO ADV Fiberstrong Conditioner strengthens and revitalizes damaged or weakened hair with advanced fiber-reinforcing technology. This 98gm formula penetrates the hair shaft to restore elasticity, reduce breakage, and enhance natural shine. Ideal for those seeking professional-grade conditioning that targets structural damage while maintaining moisture balance. Lightweight yet effective, it leaves hair feeling resilient and visibly healthier with each application.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479847846130,"sku":null,"price":315.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/98.jpg?v=1752841612"},{"product_id":"matrix-bio-adv-scalppure-dandruff-conditioner-980gmdf","title":"MATRIX BIO ADV SCALPPURE DANDRUFF CONDITIONER 980GM","description":"\u003cp\u003eMATRIX BIO ADV SCALPPURE DANDRUFF CONDITIONER 980GMDF Formulated with advanced bio-actives, this professional-grade conditioner targets dandruff at its source while nourishing the scalp. The 980g size delivers extended use, making it ideal for regular salon or home treatments. ScalpPure technology works to reduce flaking and irritation, leaving hair soft, manageable, and visibly healthier. Suitable for dandruff-prone scalps seeking clinical-strength care without compromising hair quality.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479848009970,"sku":null,"price":1440.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/MATRIX_BIO_ADV_SCALPPURE_DANDRUFF_CONDITIONER_980GMDF_..jpg?v=1752645427"},{"product_id":"matrix-matrix-so-color-90ml-2","title":"MATRIX SO COLOR 90ML 2","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eMatrix So Color 90ml Shade 2\u003c\/span\u003e\u003cspan\u003e is a professional permanent hair color designed to deliver consistent, high-impact color results with long-lasting vibrancy. It is formulated for both salon professionals and experienced users who want reliable and predictable coloring performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis shade offers a deep, rich tone that enhances natural hair color while providing excellent grey coverage. The advanced pigment system ensures uniform penetration into the hair fiber, delivering even color results without patchiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIts creamy texture allows easy mixing and smooth application, making it suitable for full-head coloring, root touch-ups, and creative color services. The formula is designed to maintain hair’s natural shine and softness even after chemical processing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith conditioning agents built into the formula, Matrix So Color helps reduce dryness and keeps hair looking healthy, glossy, and well-nourished. It is a dependable choice for achieving salon-like results with consistent tone accuracy and lasting color depth.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479849418994,"sku":null,"price":402.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_5_ce0fd57a-3f13-4283-9e93-14f4a4d52045.jpg?v=1752145653"},{"product_id":"matrix-matrix-so-color-90ml-3-26","title":"MATRIX MATRIX SO COLOR 90ML 3.26","description":"\u003cp\u003eMATRIX SO COLOR 90ML - Shade 3.26 Achieve professional-grade color results with MATRIX SO COLOR, a premium hair coloring system designed for salon-quality coverage and vibrancy. This 90ml formula delivers consistent, long-lasting color with excellent gray coverage and dimensional shine. Shade 3.26 offers a rich, nuanced tone perfect for creating customized looks. The advanced formula conditions while coloring, minimizing damage and maintaining hair integrity. Ideal for colorists seeking reliable performance and clients desiring salon-finished results at home or in professional settings.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479849451762,"sku":null,"price":402.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_52_a2015867-6b84-45cf-8172-1756d35c5ce1.jpg?v=1752211698"},{"product_id":"matrix-matrix-so-color-90ml-4-35","title":"MATRIX MATRIX SO COLOR 90ML 4.35","description":"\u003cp\u003eMATRIX SO COLOR 90ML - Shade 4.35 Professional-grade permanent hair color delivering rich, dimensional results with superior coverage. This 90ml formula combines vibrant pigments with nourishing conditioning agents to ensure even color distribution and lasting vibrancy. Shade 4.35 offers a warm, multi-tonal brown with golden undertones, perfect for creating depth and dimension. The advanced formulation minimizes damage while providing up to 8 weeks of color retention. Ideal for salon professionals and experienced users seeking salon-quality results at home. Mix with appropriate developer for optimal performance and longevity.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479849484530,"sku":null,"price":402.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_53.jpg?v=1752211745"},{"product_id":"matrix-matrix-so-color-90ml-5-1","title":"MATRIX MATRIX SO COLOR 90ML 5.1","description":"\u003cp\u003eMATRIX SO COLOR 90ML 5.1 is a professional-grade hair color formulation designed for precision and consistency. This 90ml volume delivers rich, vibrant color payoff with excellent coverage and fade resistance. The 5.1 shade offers a balanced light brown tone with subtle ash undertones, ideal for creating natural-looking results or as a base for custom blending. Formulated with professional-quality pigments, it provides reliable color deposit and even saturation from roots to ends. Perfect for salon professionals and experienced colorists seeking dependable, salon-quality results.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479849517298,"sku":null,"price":402.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/25.png?v=1752211832"},{"product_id":"matrix-opti-straight-resistant-cream","title":"MATRIX OPTI STRAIGHT RESISTANT CREAM 500ml","description":"\u003cp\u003eMATRIX OPTI STRAIGHT RESISTANT CREAM 500ml transforms unruly hair into sleek, manageable strands with professional-grade results. This advanced formula combines straightening technology with heat protection, creating a protective barrier against damage from styling tools. Infused with conditioning agents, it smooths the hair cuticle while reducing frizz and enhancing shine. Ideal for those seeking long-lasting straightness without compromising hair health, this cream delivers salon-quality straightening that resists humidity and maintains its effect through multiple washes. Perfect for daily styling or as a treatment for stubborn waves and curls.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479849582834,"sku":null,"price":1209.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/ChatGPTImageApr4_2026_06_22_18PM.png?v=1775307236"},{"product_id":"matrix-opticare-conditioner-100ml","title":"MATRIX mega smooth shea butter conditioner ( 100ml )","description":"\u003cp\u003e\u003cspan\u003eMega Smooth Sulfate-Free professional conditioner for chemically treated hair. It’s sulfate free formula, infused with Squalane, gently conditions \u0026amp; nourishes hair to preserve the benefits of your chemically treated hair. Hair feels healthy, silky and smooth.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479849648370,"sku":null,"price":289.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/100ml_1.avif?v=1768238391"},{"product_id":"matrix-opticare-conditioner-196gm","title":"Matrix Mega Smooth Sulfate-free Conditioner-200ml","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSulfate Free Conditioner for chemically treated hair. Extend your Smooth upto 6 months\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eRepairs hair from within Nourishes without weighing down Softens and smooths hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eStrengthens Bonds. 5X Stronger hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSafe for Keratin, Nanoplastia, Cysteine, Smoothening Hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eProfessional Salon Formula: This has been tested and approved by hairdressers. Used by 100,000+ hairstylists\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479849713906,"sku":null,"price":616.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/5142m4ggkuL._SL1500.jpg?v=1783424367"},{"product_id":"matrix-opticareconditioner-1000ml-sheabutter","title":"MATRIX OPTICARE CONDITIONER 1000ML SHEABUTTER (sulfate free)","description":"\u003cp\u003eMatrix Opticare Conditioner delivers professional-grade hair restoration in a generous 1000ml format. Enriched with shea butter, this conditioner penetrates deeply to nourish and repair damaged strands while restoring natural shine and elasticity. The luxurious formula smooths the hair cuticle, reducing frizz and enhancing manageability for salon-quality results at home. Ideal for dry, stressed, or color-treated hair seeking intensive moisture and conditioning benefits.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479849746674,"sku":null,"price":1852.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/ChatGPTImageApr4_2026_12_46_43PM.png?v=1775287046"},{"product_id":"matrix-oxydant-20vol-1000ml","title":"MATRIX OXYDANT 20VOL 1000ML","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003cp\u003eMatrix Developer 20 Vol (6%) is a professional hair color developer designed to provide 1–2 levels of lift while ensuring effective color deposit and reliable grey coverage. Ideal for coloring at the same level, darkening hair, or covering grey hair, it works by activating color precursors and gently opening the hair cuticle for better color penetration. Powered by hydrogen peroxide, the formula supports long-lasting, even color results when used with Matrix professional hair color ranges.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479850860786,"sku":null,"price":495.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1bd82933-d6d4-4ca0-bc4c-36ca3b37e842_1.png?v=1788178031"},{"product_id":"matrix-oxydant-30vol-1000ml","title":"MATRIX OXYDANT 30VOL 1000ML","description":"\u003cp\u003eMATRIX OXYDANT 30VOL 1000ML .\u003c\/p\u003e\n\u003cp\u003eMATRIX OXYDANT 30VOL 1000ML Professional-grade oxidizing agent formulated to deliver consistent, reliable color development and lift. This 30-volume developer is engineered for experienced colorists seeking precise control over the coloring process. The 1000ml size provides ample product for multiple applications, making it ideal for salon professionals and frequent users. Designed to work seamlessly with quality hair color formulations, it ensures even processing and optimal results. The stable formula maintains consistency throughout application, supporting predictable outcomes with every use.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479850893554,"sku":null,"price":479.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_3_a0c6d7a5-f6a1-4b10-a914-6e2a38974cf5.jpg?v=1752823947"},{"product_id":"matrix-oxydant-40vol-1000mld","title":"MATRIX OXYDANT 40VOL 1000MLD","description":"\u003cp\u003eMATRIX Oxydant 40 Volume is a professional-grade developer formulated for experienced colorists and salon professionals. This 1000ml bottle delivers consistent, reliable lifting power for permanent hair color applications, bleaching, and lightening treatments. The 40 volume strength provides maximum lift for dark hair transformation while maintaining optimal processing control. Ideal for creating dimensional color, highlights, and bold fashion shades, this developer ensures even saturation and predictable results. Perfect for high-volume salons requiring professional-quality formulations that deliver salon-grade outcomes with every application.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479850926322,"sku":null,"price":479.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_3_881fab54-9868-48ec-8a88-d4812ae4938e.jpg?v=1752845489"},{"product_id":"matrix-socolor-hair-color-5-3","title":"MATRIX SOCOLOR HAIR COLOR 5.3 90g","description":"\u003cp\u003eMatrix SoColor Hair Color 5.3 delivers professional-grade results with its advanced pigment technology designed for precise shade matching. This 90g formula provides rich, dimensional color with exceptional gray coverage and fade resistance. The creamy consistency ensures even application and optimal color deposit, while conditioning agents help maintain hair health throughout the coloring process. Ideal for stylists and color-conscious consumers seeking salon-quality outcomes with reliable, consistent performance.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479851057394,"sku":null,"price":402.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_26_64bde614-1ffd-4f4d-85ec-abb2c5624435.jpg?v=1752148129"},{"product_id":"matrix-socolor-hair-color-90ml-12ad","title":"MATRIX SOCOLOR HAIR COLOR 90ML 12A","description":"\u003cp\u003eMatrix SoColor Hair Color delivers professional-grade permanent color with advanced technology for salon-quality results at home. The 90ml formula in shade 12A—a cool, ash blonde—provides exceptional coverage and vibrant, long-lasting color that resists fading. Enriched with conditioning agents, this ammonia-based system ensures even application and maintains hair health while achieving rich, dimensional tones. Ideal for experienced colorists and those seeking reliable, fade-resistant blonde shades with professional performance.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479851221234,"sku":null,"price":402.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_64.jpg?v=1752214439"},{"product_id":"matrix-socolor-hair-color-90mld-3","title":"MATRIX SOCOLOR HAIR COLOR 90MLD 3","description":"\u003cp\u003eMATRIX SOCOLOR HAIR COLOR 90MLD 3 Achieve professional-grade color results with Matrix SoColor, a premium permanent hair color system trusted by stylists worldwide. This 90ml formula delivers rich, vibrant pigmentation with exceptional coverage and fade resistance. The advanced color technology ensures even saturation from root to tip, while conditioning agents help maintain hair health and shine throughout the coloring process. Perfect for creating dimensional looks or solid, consistent color, SoColor offers superior performance and reliability for salon-quality results at home or in professional settings.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479851417842,"sku":null,"price":402.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_16_8e007fa9-1a07-4061-814a-06ff096e9c6f.jpg?v=1752146943"},{"product_id":"matrix-socolor-hair-color-90mld-4","title":"MATRIX SOCOLOR HAIR COLOR 90MLD 4","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMATRIX SOCOLOR HAIR COLOR 90MLD 4 is a salon-quality permanent hair color developed to provide rich, vibrant, 100% grey coverage, and long-lasting color results. Formulated with advanced color technology, this professional hair color helps deliver consistent color performance while maintaining the appearance and feel of healthy-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned for superior grey coverage, MATRIX SOCOLOR HAIR COLOR 90MLD 4 penetrates deeply into the hair fiber to create uniform color results from root to tip. Its advanced pigment system helps achieve balanced, natural-looking color while minimizing uneven tones and patchiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe conditioning components in the formula help improve softness and shine, leaving hair smooth and manageable after coloring. The creamy consistency allows for easy mixing and precise application, making it a preferred choice among salon professionals seeking dependable color performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhether you're covering greys, refreshing existing color, or enhancing your overall hair color, MATRIX SOCOLOR HAIR COLOR 90MLD 4 delivers professional-quality results with long-lasting vibrancy and shine. The 90ml tube provides ample product for salon services and complete color applications.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith reliable coverage, consistent performance, and professional-grade results, MATRIX SOCOLOR HAIR COLOR 90MLD 4 is an ideal choice for achieving beautiful, long-lasting hair color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479851581682,"sku":null,"price":402.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_20_f340d949-e841-489b-beef-bcb15335dfae.jpg?v=1752147483"},{"product_id":"matrix-socolor-hair-color-90mld-5","title":"MATRIX SOCOLOR HAIR COLOR 90MLD 5","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatrix SoColor Pre-Bonded Permanent Hair Color Shade 5 Light Brown 90ml is a professional oxidative colour developed to provide consistent, permanent brown results. The shade is presented by the retailer as Light Brown, making it suitable for clients seeking a balanced brown result without adding a strongly defined golden, red, violet or mocha reflect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe formula is part of Matrix’s professional SoColor range, which is designed to provide even colour saturation from the root area through the lengths and ends. Matrix India states that its shades are pre-adjusted for Indian hair, helping the formula deliver more accurate colour results on naturally darker starting levels.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIts pre-bonded formula is designed to protect the internal hair structure during the colouring process. Matrix India also associates the formula with Kera-Protect Technology and an anti-drying system intended to support smoother-looking, more evenly coloured hair after processing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatrix SoColor can provide up to 100% grey-hair coverage when the appropriate shade, developer strength, mixing ratio and processing time are used. For grey coverage, Matrix identifies its 20 Volume\/6% Oxydant as the suitable developer for level-on-level colouring, darkening and covering grey hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe colour cream should be mixed with Matrix Oxydant in a 1:1.5 ratio and processed for 35–45 minutes. The exact result will depend on the starting hair level, previous artificial colour, percentage of grey hair, hair porosity and selected developer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBecause this product contains oxidative colourants including p-Phenylenediamine and Resorcinol, it should be applied according to the instructions printed on the pack. An allergy alert test must be carried out 48 hours before every colouring service.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479851712754,"sku":null,"price":402.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_be36954c-4831-4669-874a-dd6e530c1b30.jpg?v=1752745631"},{"product_id":"matrix-wonder-ammoniafree-hair-color-2n","title":"MATRIX WONDER AMMONIAFREE HAIR COLOR 2N 90ml","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatrix Wonder Color Ammonia Free 2N (Black) is a professional hair color designed to deliver intense, long-lasting results while caring for your hair. Its ammonia-free formula ensures a smoother and more comfortable coloring experience, making it ideal for those who want rich color without excessive dryness or irritation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePowered by an oil-enriched system, this hair color helps nourish and condition the hair during the coloring process. It delivers even, true-to-tone results with enhanced shine and softness. The advanced color-lock technology helps maintain vibrancy for weeks, keeping your hair looking fresh and radiant.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhether you’re covering grays or going for a bold, deep black shade, Matrix Wonder Color 2N provides consistent coverage and salon-quality performance. It’s suitable for both professional salon use and at-home applications, offering reliable and predictable results every time.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479852105970,"sku":null,"price":412.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_67.jpg?v=1752215021"},{"product_id":"matrix-wonder-ammoniafree-hair-color-3-26","title":"MATRIX WONDER AMMONIAFREE HAIR COLOR 3.26 90ml","description":"\u003cp\u003eTransform your hair with Matrix Wonder Ammonia-Free Hair Color in shade 3.26. This advanced formula delivers rich, dimensional color while maintaining hair health and integrity. The ammonia-free technology ensures a gentler coloring experience without compromising vibrancy or coverage. Perfect for those seeking professional-quality results with a nourishing approach. The 90ml size provides optimal coverage for shoulder-length hair. Achieve salon-worthy color that looks and feels luxurious with every application.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47479852269810,"sku":null,"price":408.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_7_5946b119-ee9d-4b86-a99f-1cea55b10fe6.jpg?v=1752752240"},{"product_id":"matrix-biolage-advanced-fiberstrong-conditioner-196-gm","title":"Matrix Biolage Advanced Fiberstrong Conditioner -196 Gm","description":"\u003cp\u003eMatrix Biolage Advanced Fiberstrong Conditioner strengthens and fortifies delicate or compromised hair with its scientifically formulated blend. This 196gm conditioner targets weak strands, infusing them with essential nutrients to restore resilience and elasticity. The advanced formula works to reduce breakage while enhancing shine and manageability. Ideal for those seeking professional-grade conditioning that addresses structural hair damage, this conditioner delivers visible results with consistent use, leaving hair noticeably stronger and more vibrant.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47553050280178,"sku":null,"price":589.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_49_6a39faed-047b-4ce0-a3b0-faf918fb1747.jpg?v=1752153739"},{"product_id":"matrix-biolage-advanced-scalppure-shampoo-1000ml-mrp-1450","title":"Matrix Biolage Scalp SYNC ANTI-DANDRUFF SHAMPOO 1000ML","description":"\u003cp\u003eMatrix Biolage Advanced Scalp Sync Shampoo is a professional-grade cleansing solution designed to address scalp concerns while maintaining hair health. This 1000ml formula combines botanical extracts with advanced technology to gently remove buildup and impurities without stripping natural oils. Ideal for those seeking a salon-quality experience at home, it prepares the scalp for optimal conditioning treatments. The generous size ensures extended use, making it a practical choice for regular professional care routines.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47553050509554,"sku":null,"price":1140.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/ChatGPTImageMay9_2026_12_24_24PM.png?v=1778309718"},{"product_id":"matrix-biolage-colorlast-color-protecting-conditioner-98gm-mrp-215","title":"Matrix Biolage Colorlast Color Protecting Conditioner (98Gm)-MRP-215","description":"\u003cp\u003eMatrix Biolage Colorlast Color Protecting Conditioner is specifically formulated to extend the vibrancy and longevity of color-treated hair. This 98gm conditioner works to seal the hair cuticle, locking in color molecules while providing essential moisture and nourishment. Enriched with professional-grade ingredients, it helps prevent color fading caused by environmental stressors and washing. Ideal for maintaining salon-quality color results between treatments, this conditioner leaves hair soft, manageable, and radiant with enhanced shine and color depth.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47553050575090,"sku":null,"price":202.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_2_4712c745-6443-4707-9635-baf7e2248801.jpg?v=1752651420"},{"product_id":"matrix-opti-care-smoothing-conditioner-shea-butter-196gm_600","title":"Matrix Mega smooth ceramide +Shea Butter conditioner  (200 Gm)","description":"\u003cp\u003e\u003cspan\u003eAnti Frizz Conditioner: With shea butter helps control rebellious, unruly hair and manages frizz against humidity for smoothness, leaving hair hydrated, shiny and defrizzed, with up to 5x smoother hair\u003c\/span\u003e\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47553051492594,"sku":null,"price":553.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/megaconditioenr1.webp?v=1768220348"},{"product_id":"matrix-opti-conditioning-cream-neutralizer-1000ml-800","title":"Matrix Opti Conditioning Cream Neutralizer (1000Ml)-800","description":"\u003cp\u003eMatrix Opti Conditioning Cream Neutralizer is a professional-grade treatment designed to restore hair's natural pH balance after chemical processes. This 1000ml formula works to neutralize alkalinity, seal the hair cuticle, and lock in moisture for enhanced softness and shine. Ideal for use following perms, relaxers, or color treatments, it strengthens hair structure while reducing frizz and breakage. The conditioning cream formula provides deep nourishment, leaving hair smooth, manageable, and visibly healthier. Perfect for salons and professional stylists seeking reliable, effective neutralization with conditioning benefits.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47553051525362,"sku":null,"price":760.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/9d6f885c-7ddf-4664-bc6f-46948dc6049d.jpg?v=1752845936"},{"product_id":"matrix-opti-straight-mini-normal-straightening-cream-380","title":"Matrix Opti Straight MINI Normal Straightening Cream -380","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatrix Opti Straight Mini Normal Straightening Cream 125ml is a professional conditioning straightening cream developed to create permanent, naturally straight-looking results on medium-to-fine, naturally wavy or frizzy hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Normal strength is specifically designed for hair that requires effective straightening without the stronger processing action intended for thick, resistant or tightly curled hair. Selecting the correct strength is important for achieving an even result while protecting the condition of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe formula contains ammonium thioglycolate and diammonium dithiodiglycolate, which work during the professional straightening process to alter the hair’s structure. Once the hair has been reshaped and neutralized, it is left with a straighter and more manageable appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatrix Opti Straight features Auto-Control Technology, designed to help prevent unnecessary overprocessing once a naturally straight result has been achieved. This helps the stylist deliver effective permanent straightening while maintaining the strength and condition of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIts conditioning system helps leave treated hair smooth, shiny and natural-looking rather than excessively stiff. The formula also has a low-odour floral fragrance that helps reduce the noticeable ammonia odour commonly associated with permanent straightening services.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatrix identifies Opti Straight as its professional anti-breakage straightening system. The formula is also 100% formaldehyde-free, making it a suitable professional alternative to formaldehyde-based straightening treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis 125ml mini pack contains the straightening cream used during the first stage of the service. Matrix Opti.Straight Conditioning Cream Neutralizer is required separately to complete the permanent straightening process.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor best results, the service should be carried out by a trained professional who can assess the hair’s texture, strength, porosity and previous chemical history before selecting the appropriate product strength.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":47553051721970,"sku":null,"price":365.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/files\/1_54.jpg?v=1752212224"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7212\/2354\/collections\/Matrix.jpg?v=1704275780","url":"https:\/\/www.fabb6.com\/hi\/collections\/matrix-hair-color.oembed?page=5","provider":"Fabb6","version":"1.0","type":"link"}